Groups

Groups let you organize an audience and run Loots for that audience. They turn one-off campaigns into an ongoing community surface.

Public vs private

Public group — anyone can find it, view it, and see its members and Loots. Good for open communities.
Private group — hidden from non-members. Its detail page, member list, and Loots are visible only to members; outsiders cannot see its content. Good for allowlisted communities, partners, or tiered audiences.

Creating a group

Any signed-in user can create a group. Give it a name, description, and avatar, then choose whether it is public or private. The creator becomes the owner. You can edit these details later, but dissolving a group is permanent.

Joining and leaving

Join — people can join public groups directly. A group can also have its own Gates, such as request-to-join or invite-only; in that case, joining means passing them.
Leave — members can leave at any time. The owner cannot leave their own group — they dissolve it instead.

Each member has a role (owner or member), and membership is tracked per group.

Private Loot

The headline use of groups is private Loot: a Loot scoped to a group so only members can see and claim it. Non-members cannot access it because the Loot is not visible to them.

Use private Loots to:

Reward your core community without exposing the campaign publicly.
Run partner or co-marketing drops limited to a shared audience.
Tier your audience — different groups, different rewards.

Segmenting your audience

Because a Loot can be tied to a group, you can run different campaigns for different segments, such as newcomers, power users, collaborators, or a region, and tune the reward and Gates for each one. Groups help creators move from a single broadcast to a layered, ongoing relationship with their community.