Comments
Every Loot has a comment thread, so the campaign page can also serve as a place for the community to gather, ask questions, and react.
Commenting and replying
Section titled “Commenting and replying”- Comment — any signed-in user can post on a Loot.
- Reply — respond to a comment. Threads stay flat and readable: replies are grouped under the top-level comment they belong to, with the person you are replying to clearly referenced.
- Media — you can attach images to a comment.
Reactions
Section titled “Reactions”React to a comment to show agreement or sentiment without adding noise. It is a lightweight way to surface the most useful or popular responses.
Moderation
Section titled “Moderation”- Authors can remove their own comments.
- The Loot creator can remove comments on their Loot.
Removed comments are soft-deleted. The entry is hidden behind a placeholder rather than erased outright, so the thread structure and replies stay intact.
Why comments matter
Section titled “Why comments matter”A reward brings people to your page; comments give them a reason to stay. Questions get answered in public, winners share their results, and the campaign becomes a conversation rather than a one-way drop. Combined with groups and following, comments turn a Loot from a transaction into a community touchpoint, which is where retention starts.